Tuesday, March 18, 2014

Sports & Ethnicity


In the documentary, Hoop Dreams, we watch the struggles of two African American boys in the inner city of Chicago.  William Gates and Arthur Agee are striving to play basketball at a college level, but run into a number of issues ranging from inequalities in the high school education system to the gap between classes and their respective socioeconomic status.
This documentary raises a number of issues that include race, class, and values in our society.  In the documentary, we find out that Gates and Agee have been recruited by St. Joseph High School to play on their high school basketball program.  St. Joseph is a predominantly white high school with a respected basketball program.  For Gates and Agee, the social environment at St. Joseph High School was foreign to them.  These inner city neighborhoods in Chicago that Gates and Agee were raised in are completely different from the suburban environment that the St. Joseph High School students are accustomed to.  On a daily basis, Gates and Agee had to travel close to an hour and a half to get to their high school.  It is not hard to imagine how Gates and Agee could feel like social outcasts at a high school that is so much different than the inner city lifestyle that they are used to.
White Men Can’t Jump is another film that covers basically the same issues as Hoop Dreams, some of which are regarding race, class, and economic status in American Culture.   I think that these movies are trying to point out that there are some fundamental issues concerning race, class, and economic status that need to be dealt with.
           

Wednesday, March 12, 2014

Sports Pages: Gender in Advertising


        Many of the advertisements that we see today on television, magazines, or the internet include some type of message about gender.  The advertisement that we are going to take a look at today is for flipflopshops.com, which is a sandals and shoes retail website.  The ad is featuring Erica Hosseini, who is a professional surfer from Newport Beach, California.  I’m a huge fan of Erica’s because I’m also from Newport, I think she is a great surfer, and she is extremely attractive.    
The online advertisement for flip flops contains a few gendered roles that are interesting.  Usually, when there is an advertisement featuring an attractive woman, the demographic that is being targeted would most likely be males.  I would assume that this advertisement is targeting a female demographic, being that it is an online fasion website.  I do not think the potential customers that would visit this website views this advertisement as an objectification of the body.  Instead, I think the potential customers at this website view her as an athlete and have respect for her achievements.  In this case, it is not the content of the advertisement that determines the appropriateness.  This time it is the perception of the advertisements that differentiates Erica’s advertisement from the stereotypical advertisements that portrays the female body as a sexual object.  
There are consequences that result from advertisements that are considered by some people to be an objectification of the body.  Over time, young people will become desensitized to these types of advertisements and will eventually accept them as normal.  In an article from the Huffington Post, Warren J Blumenfeld writes about gender roles in the media.  He believes that the education system can teach younger people to interpret these advertisements in the correct way.  “Not only must our schools help equip students with communication literacy skills, but also they must actively teach skills of media literacy to empower students in deconstructing, analyzing, and reflecting upon the media images and messages that bombard them like atmospheric microwaves on a daily basis.”(HuffingtonPost)  An early understanding for young people will have an impact on the advertisements that we see in the future.