The media refers to any means of public communication such as printed media and electronic media. This includes newspapers, magazines, television, and the internet. The primary source of public communication is currently television, but recently the internet is becoming a more frequently used media source.
The media as a whole is responsible for the increase in revenue that the sports industry has seen in the recent past. The media has also had an influence on the popularity of sports viewers. The most profitable sporting events are televised, while sporting events that receive a smaller amount of viewers are rarely seen in media coverage.
The location of major sports franchises are connected to the profitability of the city’s market and whether media coverage will be sustainable in the respective city. The media plays a major role in sports.
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