There are a few reasons, both positive and negative, that a brand-new source of revenue for the NFL exists in a European market that would be interested in the television rights to the NFL games. There are a good number of fans from around Europe who would travel to London for a game. If the league can get fans around Europe to make two trips to England, they might have a decent chance to get regular repeat customers to international football games.
That being said, NFL interest might not translate very well into steady support for a full-time team in London. Not to mention that it would be difficult for a London team to travel from the West Coast back to their stadium in London.An option for aiding a potentially suffering market would be to give an international team differing tax rules for dealing with playing on a different continent. a London-based team would probably be unable to compete with the other teams in the NFL.
“It would make a lot more sense for the London team to stay in America when playing two consecutive road games than it would to fly back to London”(P4) It would be interesting to see a team play permanently in Europe, but I doubt it will happen. At least, I would like to see a team play in LA first.
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